Fractional GTM leadership. Applied where it matters the most.

Sometimes you need someone in the seat. We step into fractional CRO, VP Sales, or Head of Revenue roles, fully embedded, owning the number, and building the function. That includes implementing AI where it gives your team better pipeline insight, cleaner data, and more time selling.

Right for you if: “You've outgrown founder-led sales but aren't ready, or it's too early, to hire a full-time CRO.”

• Fractional roles: part-time, senior-level revenue leadership on a monthly basis
• Monthly retainer: ongoing strategic and operational support with defined scope
• 3+ months interim roles: full fractional engagement, embedded with your team

Most SaaS companies don't have a product problem. They have a go-to-market problem. We audit, rebuild, or sharpen your entire GTM to match your stage, market, and resources. AI is part of how we work — used to improve data quality, reduce manual overhead, and make better decisions faster.

Right for you if: “You're growing but not fast enough, or you've hit a plateau and can't diagnose why.”

• GTM Sales Motions: design or redesign the motion that fits your ICP and deal size
• Product & Pricing: position and price for conversion and expansion
• Internal Processes: remove the operational drag slowing your revenue team, including where automation can save time and sharpen forecasting
• Tech Stack Review: audit and streamline your sales and marketing stack
• Geo Expansion: build the localised GTM strategy for new markets

The wrong hire at VP Sales or CRO level costs more than the salary. The right one changes the trajectory of the company. We help you hire with clarity, or give you the external perspective to assess what you already have.

Right for you if: “You're about to make a senior revenue hire, or you're unsure whether the team you have can get you where you need to go.”

• Building a team: role scoping, hiring frameworks, interview process, and candidate assessment
• Second opinion: independent review of your current revenue team structure, performance, and gaps

For the right early-stage founders, we go beyond advice. We invest capital, join advisory boards, and open the network that takes years to build on your own.

Right for you if: “You're raising early capital and want a hands-on GTM investor, not just a check.”

• Angel Investment: pre-seed to seed, GTM-led thesis
• Strategic Advisory Board: structured advisory with clear commitments and accountability
• Industry Connections: introductions to buyers, partners, investors, and operators
• Board Member: formal board participation for the right opportunity